Ep. 24 Driving More Business with Better Customer Service

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Host Amanda Farrell talks with Cindy Koebele, President and CEO of TitleSmart, about how she built a successful title business during the Great Recession by focusing on customer service. Learn more about gathering client feedback, how to address problems, and creating incentives for your staff to prioritize the customer experience.

Key topics in this episode:

• Collecting feedback (3:39).
• Responding to negative feedback (7:00).
• Hurdles to setting up a survey program (8:35).
• What is the survey like and who takes it? (14:12).
• Handling change and new technology (21:21).
• How to connect in a remote environment (25:00).
• Finding inspiration for social media marketing (31:05).
• Creating a company culture that translates into a positive customer experience (35:12).
• Addressing the biggest pain points of closings (41:50).

Resources and suggested reading:

• [VIDEO] How Putting Your Clients’ Needs First Will Grow Your Title Company
• Cindy’s YouTube Channel
• Cindy’s Business Resources

Get involved with the conversation!

Follow us on Twitter @titletalks, and sign up to receive notifications when the next season launches! If you have an idea for a topic or know a guest speaker who would be perfect for the show, email us at title.talks@proplogix.com.

Guest: Cindy Koebele of TitleSmart
Host: Amanda Farrell of PropLogix